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Volume 25 No. 24
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Marketplace Roundup

The Packers are "challenging McClatchy’s attempts to trademark 'Titletown, TX,' the name of the Star-Telegram’s documentary series." The Packers have "trademarks for Titletown, Titletown U.S.A., and the Titletown Towel." Dawson notes "Titletown, TX" documented Aledo High School’s quest in '16 to "win a sixth football state championship" (Ft. Worth STAR-TELEGRAM, 1/23).

X MARKS THE SPOT: Sponsor turnover continues for X Games Aspen, which is adding online financial firm SoFi for the first time at the “official sponsor” level in '18, but has lost veteran backers U.S. Navy, AT&T, Coors Light and GoPro. SoFi joins returning official sponsors Harley-Davidson, Jeep, electronics accessory brand LifeProof, Monster Energy and The Real Cost, the FDA’s anti-smoking campaign. Geico is back for a second year as the music sponsor of the festival, slated for Jan. 25-28 at Aspen’s Buttermilk Mountain (Ben Fischer, Staff Writer).

GIDDY UP
: The BOSTON HERALD notes Ralph Lauren, which designed Team USA's Opening Ceremony uniforms for the Pyeongchang Games, did a "splendid job with a red, white and blue jacket, patterned sweater and slim jeans." The look is "classic, clean and refined." But Lauren, who has long "shown an affinity for a romanticized version of the American West in his collections, couldn’t resist gussying up the ensemble with tan fringed suede gloves" (BOSTON HERALD, 1/23).