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Volume 24 No. 114
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Joining Peyton's Place: Nationwide Signs Dale Earnhardt Jr. To Personal Endorsement Deal

Nationwide has signed Dale Earnhardt Jr. to a multiyear PSA, continuing a longtime association with the retired driver and customer of the company. Financial terms were not disclosed. Nationwide had a PSA deal with Earnhardt from '08-14 before ending that to focus fully on its primary sponsorship...
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