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Marketing and Sponsorship

AT&T Pulls Sponsorship Of USA Gymnastics Amid Sexual Abuse Scandal

AT&T has “suspended its sponsorship of USA Gymnastics in the wake” of the Larry Nassar sexual abuse scandal, joining Procter & Gamble, Hershey’s and Under Armour as sponsors that have left the NGB since December, according to Axon & Armour of USA TODAY. AT&T in a statement said, “We are suspending our sponsorship of the organization until it is re-built and we know that the athletes are in a safe environment. The terrible abuse suffered by these young women is unconscionable." It said it would be ready to return to USA Gymnastics when the NGB has "fully addressed these tragic events.” USA Gymnastics has “faced withering criticism from women who have shared their stories of sexual abuse at the hands” of the former team doctor “over the past week in a Michigan courtroom.” USA Gymnastics announced yesterday that the leadership of its BOD would resign (USATODAY.com, 1/23).

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