Indians' Revenue Climbing In Ranks Of MLB Following Back-To-Back Trips To Postseason
The Indians in '14 were in "the bottom third of the bottom third" among the 30 MLB teams in revenue, but after consecutive playoff appearances, they are "well above the norm" in the league, according to Kevin Kleps of the CRAIN'S CLEVELAND BUSINESS. President of Business Operations Brian Barren in '14 developed a plan to get the team to 15th in the organization's "key business metrics within five years." Barren said making significant improvements in three crucial revenue segments -- tickets, premium suites and corporate partnerships -- creates "as much flexibility as possible for our baseball operations team and our ownership to field a competitive baseball team." The team's success in '16, with a World Series appearance, was the ideal version of Barren's business plan -- a "quality on-field product that generated increased sales, which led to significant payroll increases and an improved roster that helped to produce yet another revenue bump." The Indians are 19th in "overall ticket revenue, a seven-spot improvement" from '16, and 17th in the league in season-ticket revenue. The Indians are "eighth in partial season-ticket revenue and seventh in money generated by sales of mini-ticket packages (the popular six packs)." They finished the '17 season with 12,300 "full-season equivalents." As of the second week of January, the Indians had already "topped 13,100 FSEs" for '18. That "marked a 51% gain" from '16 and was 7,100 ahead of the franchise's '12 total of 6,000 (CRAIN'S CLEVELAND BUSINESS, 1/22 issue).