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Volume 24 No. 116
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Audience Analysis: NFL Divisional Playoff Viewership Lowest Since '09

NFL Divisional weekend averaged 30.4 million viewers for four games across NBC, Fox and CBS, marking the lowest figure for the playoff round since ’09, when CBS and Fox averaged 28.8 million viewers. The four games last weekend were down 16% from Divisional weekend last year.

NFL DIVISIONAL PLAYOFF WEEKEND AUDIENCE TREND
YEAR
NETWORKS
AVG. VIEWERS (000)
'18
NBC, Fox, CBS (x2)
30,391
'17
NBC, CBS, Fox (x2)
36,016
'16
NBC, Fox, CBS (x2)
36,163
'15
NBC, CBS, Fox (x2)
37,789
'14
Fox (x2), CBS (x2)
34,365
'13
Fox (x2), CBS (x2)
34,127
'12
Fox (x2), CBS (x2)
36,552
'11
Fox (x2), CBS (x2)
35,115
'10
Fox (x2), CBS (x2)
33,003
'09
Fox (x2), CBS (x2)
28,814
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Chart 1

NOTES: Despite issues with cameramen and audio technicians going on strike, Golf Channel last Sunday averaged 524,000 viewers for the live final round of the PGA Tour Sony Open, marking the best figure for the event in a decade.


The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFC Divisional Game:
Vikings-Saints
1/14
Fox
4:30-8:00pm
19.3
35,644
AFC Divisional Game:
Jaguars-Steelers
1/14
CBS
1:00-4:30pm
18.3
31,447
CFP National Championship:
Alabama-Georgia (megacast)
1/8
ESPN/ESPN2/
ESPNU
8:20pm-12:10am
n/a
28,443
NFC Divisional Game:
Eagles-Falcons
1/13
NBC
4:30-8:00pm
15.5
27,070
AFC Divisional Game:
Patriots-Titans
1/13
CBS
8:16-11:26pm
14.5
26,690
"CFP Championship Postgame"
1/8
ESPN
12:10-12:40am
7.8
13,592
College basketball:
Northwestern-Indiana
1/14
CBS
4:51-6:45pm
1.9
2,884
"College Football
Championship Drive"
1/8
ESPN
5:57-7:30pm
n/a
1,966
NBA: Warriors-Bucks
1/12
ESPN
8:00-10:35pm
n/a
1,808
NBA: Cavaliers-Raptors
1/11
TNT
8:00-10:30pm
n/a
1,788
NBA: Clippers-Warriors
1/10
ESPN
10:35pm-12:56am
n/a
1,715
U.S. Figure Skating
exhibition (taped)
1/14
NBC
4:00-6:00pm
1.2
1,665
NBA: Thunder-T'Wolves
1/10
ESPN
8:01-10:35pm
n/a
1,663
College basketball:
Michigan-Michigan State
1/13
Fox
12:02-2:00pm
1.1
1,612
NBA: Spurs-Lakers
1/11
TNT
10:30pm-12:47am
n/a
1,573
"Sunday NFL Countdown"
1/14
ESPN
10:00am-1:00pm
n/a
1,424
College basketball:
West Virginia-Texas Tech
1/13
ESPN
2:04-4:24pm
0.9
1,393
College basketball:
Florida-Ole Miss
1/13
CBS
1:00-3:30pm
0.7
964
College basketball:
Creighton-Xavier
1/13
Fox
2:00-4:00pm
0.6
930
"30 for 30": "Nature Boy"
1/13
ABC
3:30-5:00pm
0.6
904
EPL: Tottenham-Everton
1/13
NBC
12:30-2:30pm
0.6
889
Liga MX: Chivas-Cruz Azul
1/13
Univision
9:59pm-12:00am
0.4
791
NHL: Red Wings-Blackhawks
1/14
NBC
12:30-3:00pm
0.5
763
"World of X Games"
1/13
ABC
2:30-3:30pm
0.4
588
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Chart 2