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Volume 24 No. 178
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Bridgestone Golf Signs Lexi Thompson To Multiyear Contract

Thompson will be featured prominently in marketing and promotional initiatives
Photo: GETTY IMAGES

LPGA golfer Lexi Thompson has "signed a multi-year endorsement deal to play Bridgestone golf balls," according to Jason Lusk of GOLFWEEK. Thompson has "used Bridgestone balls in the past ... in a non-endorsement capacity." Bridgestone last year "signed Tiger Woods to a golf ball deal, and the Thompson contract gives the company two of the most popular players among men and women professionals" (GOLFWEEK.com, 1/18). FORBES' Eric Matuszewski noted Thompson will be "featured prominently in marketing and promotional initiatives that highlight Bridgestone's push for golfers of all skill levels to play golf balls that suit their individual needs." Bridgestone last year "set company records for total sales, advertising reach and the number of golf ball units it's shipped in a calendar year." The brand's "notable sales increases at major off-course retailers followed an aggressive marketing campaign that largely revolved around Woods." Bridgestone also counts Brandt Snedeker, Matt Kuchar, Fred Couples and Bryson DeChambeau among its endorsers (FORBES.com, 1/18).