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Volume 25 No. 24
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Spurs Begin "Soft Launch" Of '18-19 Season-Ticket Campaign

The Spurs, which are "courting a wider geographic region in their quest to fill seats and suites, are getting an early jump on next season's inventory," according to W. Scott Bailey of the SAN ANTONIO BUSINESS JOURNAL. Current season ticket holders have a "few weeks to decide whether they plan to renew" for the '18-19 season, and the franchise has "begun what one Spurs account representative referred to as a 'soft launch' of new season ticket sales in advance of the renewal deadline." The hope is that the new sales will "offset any erosion from the current season ticket base." Spurs Senior VP/Sales & Franchise Business Operations Frank Miceli said that the team was "'still close to the 13,000 season ticket mark' for the current campaign and had a waiting list of about 400 people." Bailey notes the waiting list had "about 1,300 people" heading into the '16-17 season. While the Spurs are tied for the third-best record in the Western Conference this season, the team has a "losing record on the road" and has "played .500 basketball over the last 10 games." The slide comes as the Spurs have "acknowledged that it's become increasingly challenging to recruit and retain season ticket and suite holders" (SAN ANTONIO BUSINESS JOURNAL, 1/19 Issue).