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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Jordan Raanan noted Eagles OT Lane Johnson "had T-shirts made that read 'Home Dogs Gonna Eat,'" with pictures of him and Eagles DE Chris Long "on the front." There were "more than 3,000 sold and around $55,000 raised for Philadelphia schools as of Tuesday night." Johnson said that all proceeds from the shirts are "earmarked for the Fund for the School District of Philadelphia" (ESPN.com, 1/17).

DRAMA DOWN UNDER
: Tennis player Nick Kyrgios' brother, Christos, at the Australian Open today created "drama," as he was wearing a T-shirt provided by gambling company Sportsbet, the "rival to tournament sponsors William Hill." The shirts have been "emblazoned with slogans ‘Nick, Nick Boom’ and ‘Chill Bro.’" But tournament organizers are "not impressed." Australian Open Tournament Dir Craig Tiley: "Is it ideal to wear that form of overt marketing like that? No" (THE AUSTRALIAN, 1/19).

TIME TO EAT
: The Wild yesterday announced a partnership with catering company KZ ProVisioning, formed by chefs Andrew Zimmern and Gavin Kaysen. As the official culinary team of the Wild, KZ Provisioning will provide meals to players, coaches and locker room staff (Wild).

BALTIC AVENUE: Spurs F Davis Bertans, a Latvia native, "signed a multi-year agreement" with Latvia-based Blindsave, the "creator of the world's first padded compression wear that adjusts its shape to the players' body." Bertans said that he "began wearing the products when playing for his home country during the European Championship." Bertans is the "first player to be signed with the company" (SAN ANTONIO EXPRESS-NEWS, 1/18).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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