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Volume 24 No. 217
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Stephen Curry Once Again Tops Jersey Sales, Though Young Players Litter List

Warriors G Stephen Curry once again has the "most popular jersey and the Warriors have the most popular team merchandise," according to Jeff Zillgitt of USA TODAY. Sales at NBAStore.com from October-December show Curry is followed by Cavaliers F LeBron James, Warriors F Kevin Durant, Bucks F Giannis Antetokounmpo and Knicks F Kristaps Porzingis. Antetokounmpo's No. 4 spot represents his "highest ranking on the list yet" (USA TODAY, 1/17).

MOST-POPULAR PLAYER JERSEY SALES ON NBASTORE.COM
(OCTOBER '17-DECEMBER '17)
RANK
PLAYER
RANK
PLAYER
1
Warriors G Stephen Curry
9
Spurs F Kawhi Leonard
2
Cavaliers F LeBron James
10
Rockets G James Harden
3
Warriors F Kevin Durant
11
Lakers G Lonzo Ball
4
Bucks G Giannis Antetokounmpo
12
Celtics G Kyrie Irving
5
Knicks F Kristaps Porzingis
13
Warriors G Klay Thompson
6
76ers C Joel Embiid
14
Trail Blazers G Damian Lillard
7
Thunder G Russell Westbrook
15
T'Wolves G Jimmy Butler
8
76ers G Ben Simmons
   

MOST-POPULAR TEAM MERCH SALES ON NBASTORE.COM
(OCTOBER '17-DECEMBER '17)
RANK
TEAM
RANK
TEAM
1
Warriors
6
Bucks
2
Cavaliers
7
Celtics
3
76ers
8
Spurs
4
Lakers
9
Bulls
5
Knicks
10
Thunder

YOUTH RISING TO THE TOP: YAHOO SPORTS' Ben Rohrbach noted Warriors F Draymond Green, Wizards G John Wall and Cavaliers Gs Isaiah Thomas and Dwyane Wade all "fell out of the top 15 from this past June" and were replaced by Porzingis, Embiid, Simmons and Ball. Meanwhile, the 76ers "moved up six spots from ninth" on the previous list, while the Knicks replaced the Rockets in the top 10. These lists show the league is "in good hands, with a healthy crop of young players and rosters moving up the rankings to challenge incumbent superstars and super-teams" (SPORTS.YAHOO.com, 1/16). ESPN.com's Darren Rovell noted it is not just Antetokounmpo jerseys that are "flying off the shelves." A Bucks representative said that, from July 1 through Monday, the number of Antetokounmpo items bought is up 89% as "compared to the same period last year," while sales are up 130% (ESPN.com, 1/16).