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Volume 24 No. 219
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Bucks Raise Massive Scoreboard In New Arena; On Schedule For Completion By July

The massive scoreboard for the new Bucks arena yesterday was "lifted to the rafters," and it took "about 20 minutes" for workers to raise the 71,000-pound structure into place, according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. The Daktronics-made scoreboard is "about twice the size of its counterpart" currently at the BMO Harris Bradley Center. The scoreboard "won't be plugged in and lit up until March." Each side panel is "about 29 feet tall by 25 feet wide." The cost of the scoreboard "wasn't available" (MILWAUKEE JOURNAL SENTINEL, 1/17). Bucks Senior VP Alex Lasry said that the four-sided scoreboard is "one of the 10 largest in the NBA and the largest center-hung scoreboard with equal-sized four-sided dimensions in the league." In Milwaukee, Rich Kirchen noted construction on the new arena is nearly 80% complete and "on schedule for completion, as required, by the end of July." The Bucks will "move their staff and equipment into the facility in August and the first public events are scheduled for September" (BIZJOURNALS.com, 1/16).

JUST DANCE
: In Milwaukee, Nelson notes the Bucks promise the new arena will "include major improvements to the fan experience." The team last week brought in former Nets Senior VP/Event Marketing & Community Relations Petra Pope, who has 35 years of NBA experience, for an "evaluation" of the team's in-arena entertainment. Pope "took in rehearsals and live performances, including one of the biggest home games of the year, Friday night's sellout" against the Warriors. Pope was "diplomatic with her assessment after seeing the dance squad perform for the first time." Pope said that the "first thing she would change is the dancers' outfits." Pope: "You can be super sexy without the crop top and the shorts." She added Milwaukee is "more family friendly and we should be continually embracing that" (MILWAUKEE JOURNAL SENTINEL, 1/17).