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Volume 24 No. 116
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Super Bowl LII Tickets' Face Value As High As $5,000; Minneapolis Set For 10-Day Fan Fest

The face value of Super Bowl LII tickets will be predictably high, and a raise in prices has seats "ranging from $950 in the worst nosebleed offerings all the way" up to $5,000 for club seats that are "typically gifted to sponsors, executives and other VIPs by the league," according to a source cited by Charles Robinson of YAHOO SPORTS. The Delta Sky360 Club seats "behind the NFC sideline -- comprised of five premium lower bowl sections between the 20-yard lines -- have a face value of $5,000 per seat." To "put that price in perspective, one Vikings season ticket (encompassing 10 games) in this area costs $4,000 per year." The nosebleed seats will be "found in 24 sections of the outer rims of the stadium overlooking each end zone." A Super Bowl face value ticket there is $950, while a Vikings season ticket "in this area runs $500." The "second-worst nosebleed seats -- 18 sections in the upper bowl stadium 'corners'" are still a "pricey $1,250" (SPORTS.YAHOO.com, 1/15).

GET READY TO PARTY
: In Minneapolis, Rochelle Olson notes in the lead-up to Super Bowl LII will be Super Bowl Live, a "10-day free fan festival" that includes an ice rink, heated lounge with fire pits and an "IMAX-style dome that allows fans to experience football" in an amphitheater at Nicollet Mall. Delta Air Lines will "install a restaurant resembling an aircraft with the fuselage as a grilling chamber capable of kicking out 500 burgers an hour." There will also be a "Prince pop-up exhibit with artifacts from Paisley Park." ESPN, NBC, CNN and NFL Network will "all broadcast live from the event." Organizers "expect attendance of 1 million" for the fan fest. The “Doritos Blaze Lounge,” including fire pits by Heat and GLO, will "provide a space" to warm up. Hyundai will "sponsor the ice rink" that includes free skates. Target, Hormel, Schwan’s, Sleep Number and Tostitos will "all have a presence as will the Hallmark Channel with its 'Kitten Bowl.'" Ice sculptures and a life-size snow globe will "appear along the way as will the Vikings Longhouse, with virtual tours of U.S. Bank Stadium, and the Polaris UpsideDowntown exhibit featuring professional snowmobile stars" (Minneapolis STAR TRIBUNE, 1/16).