Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Events and Attractions

PGA Tour CareerBuilder Challenge Slashes Ticket Prices, Adds Music To Draw Fans

Lagardère Sports, the new manager of the PGA Tour CareerBuilder Challenge, has "installed a new festival/entertainment model and slashed ticket prices" from $50 to $30 in order to "drum up fan interest in one of the tour’s oldest events," according to John Lombardo of SPORTSBUSINESS JOURNAL. Organizers for this week's event have also "built a pavilion featuring local restaurants and for the first time will host live music with two concerts; one headlined by Huey Lewis and the News and the other by the Goo Goo Dolls." A total of four clubs "will be on site and entry to all fan activities is included with the $30 ticket price." The entertainment and pricing strategy at the CareerBuilder will be needed to help Lagardère Exec VP/Golf Events Jeff Sanders, who is running this week's tournament, "meet aggressive attendance expectations of drawing 20,000 fans per day." Last year, the event "drew around 10,000 fans per day over the four-day tournament" (SPORTSBUSINESS JOURNAL, 1/15 issue). In California, Larry Bohannan noted the addition of Lagardère to the tournament, as well as the addition in '17 of Phil Mickelson as tournament ambassador, are "moves to help bolster a tournament the PGA Tour would like to see get stronger and healthier." The Tour "doesn’t want to see 59 years of history and tradition in the desert disappear from the PGA Tour schedule." And with the changes for '18, the Tour and Desert Classic Charities are "taking steps to make sure the future of the desert’s PGA Tour event is strong for years to come" (Palm Springs DESERT SUN, 1/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/01/16/Events-and-Attractions/CareerBuilder.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/01/16/Events-and-Attractions/CareerBuilder.aspx

CLOSE