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Marketing and Sponsorship

Marketplace Roundup

Nike's uniforms on day one of the Australian Open "weren't a smash hit." Some of Nike's male players were "wearing salmon pink shirts and shorts, with a diagonal black strip across the chest." Fans were "quick to chime in with their thoughts as many were disappointed with Nike’s designs" (HERALDSUN.com, 1/15).

BOARD GAMES
: In L.A., David Wharton writes if the Pyeongchang Games serve as a "watershed moment" in U.S. snowboarder Chloe Kim's career, "athleticism will be only part of the equation." The U.S. State Department recently "enlisted Kim, a first-generation Korean American, for a goodwill tour of South Korea." NBC has "placed her at the forefront of its promotional spots, and corporate sponsors love her connection with a young demographic." Wharton: "Sheer personality could make this self-proclaimed 'girly girl' a crossover star in the vein of fellow snowboarder Shaun White" (L.A. TIMES, 1/15).

BOOM SHAKALAKA! ESPN.com's Law Murray noted EA Sports rebooted the "NBA Jam" franchise in '10 and still has the rights, but Tim Kitzrow, the original voice of the game, is "working with Microsoft to possibly get the game resurrected for the 25th anniversary." Kitzrow: "There is movement in the works. ... So I'm hoping that we get a remake that does justice to the original." Game creator Mark Turmell also "hopes that a reboot could happen this year." But he "doesn't have a role in any plans at the moment" (ESPN.com, 1/13).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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