Super Bowl LII Pop-Up Venue Club Nomadic Canceled; Concerts Moved Inside Mystic Lake
The Club Nomadic pop-up concert venue at Mystic Lake Casino was "abruptly shelved on Friday, an apparent bust on a big gamble" three weeks before Super Bowl LII, according to Riemenschneider & Olson of the Minneapolis STAR TRIBUNE. Club Nomadic had been one of the "most ambitious -- and expensive -- party sites planned around Super Bowl week in the Twin Cities." Concerts by Gwen Stefani, Florida Georgia Line, the Chainsmokers and Kygo with Ellie Goulding will "still go on, but they are moving inside the resort complex from the 9,000-person temporary venue that had been built in a parking lot outside the casino at a six-figure cost." Poor ticket sales "most likely played a role in the cancellation." Starting at $100-200 and "reaching past $10,000 for VIP options, ticket prices had already been slashed" in 25% off deals that started circulating last week. The concerts can now be "moved to significantly smaller venues inside the casino, though without as much pizazz and glitzy VIP treatment promised in the Club Nomadic venue" (Minneapolis STAR TRIBUNE, 1/13).