SBD/January 12, 2018/Research and Ratings

Data Shows FedEx-PGA Tour Is Most Recognized Brand-Property Deal In Sports

The FedEx-PGA Tour partnership was the most recognized brand-property alliance in sports, according to surveys conducted last year for SBJ/SBD by Turnkey Sports & Entertainment. Across the eight sponsor loyalty surveys conducted in '17, which measured fans’ awareness of 83 offic...

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