SBD/January 12, 2018/Media

Audience Analysis: Wild Card Weekend Lowest Since '08; Skating Up On Friday Night

NFL Wild Card weekend had its lowest average viewership since '08. The four games last weekend across ABC/ESPN, NBC, CBS and Fox averaged 25.3 million viewers, compared to 24.6 million '08. Last year's four games averaged 30.3 million viewers with many more big-name teams playing.  ...

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