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Volume 24 No. 156
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Snickers Nearing Deal To Become Chocolate Sponsor Of Esports Team FlyQuest

Snickers is close to finalizing a deal to become the “official chocolate” of FlyQuest, an esports organization that fields teams in the League of Legends Championship Series and Rocket League. It will be the first team-level deal in esports for Snickers, which sponsored Turner Sports/IMG’s ELeague in '16. Along with the category exclusivity, Snickers will have branding presence on FlyQuest team jerseys, at the team headquarters house and at planned fan activations. It will activate on social media and sponsor a branded content series and a weekly fan MVP vote. FlyQuest is owned by Fortress Investment Group co-Founder and Bucks co-Owner Wes Edens and was one of the successful bidders for a permanent spot in the LCS last year. Starcom and Publicis Media Sports & Entertainment negotiated the deal for Mars. Financial terms are not known.

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