Viacom’s Paramount and Comcast’s Universal will run ads during NBC's Super Bowl LII telecast as movie trailers may again "represent a healthy portion of the glitzy commercials supporting the game," according to Brian Steinberg of VARIETY. Movies are "typically one of the biggest categories of Super Bowl advertising." Universal’s presence in the coming Super Bowl broadcast is "something of a fait accompli," as the movie studio is "part of NBCUniversal." A Universal spokesman "declined to offer details on what movies might be promoted, but Universal’s coming attractions include 'Fifty Shades Freed,' slated for release in February just a few days after the Super Bowl, and a new entry in the 'Jurassic Park' franchise, expected to debut this summer." Paramount was "unable to offer specifics on its Super Bowl plans, but the studio is slated to release the kids-oriented animated feature 'Sherlock Gnomes' in March and is readying a new 'Mission: Impossible' feature for later this year." Time Warner’s Warner Bros. "typically does not advertise in the Super Bowl, but has been known occasionally to try other marketing related to the event." A spokesman for the studio "could not be reached for immediate comment on its plans" or lack thereof (VARIETY.com, 1/8).
GET IGGY WITH IT: Audio/video products developer Monster at CES yesterday said it will be developing an ad for the upcoming Super Bowl LII featuring Iggy Azalea. The Australian rapper has signed on as a spokesperson for Monster’s new AirLink wireless earphones. The Super Bowl clip has yet to be shot. But Monster, as it did at last year’s CES, continues to make sports part of its marketing strategy and again touted a variety of team deals, including ones with the Heat, Nets and Monumental Sports & Entertainment (Eric Fisher, Staff Writer).
