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Marketing and Sponsorship

Marketplace Roundup

AD AGE's Anthony Crupi noted despite enduring a 9% drop in viewership, the NFL's network partners still "managed to eke out slight year-over-year increases in revenue from in-game ads." But, unfortunately for broadcasters and the advertisers who are "lining up to buy time in the NFL playoffs, the erosion that characterized the last 17 weeks may only accelerate in the postseason." For starters, three of the top five highest-rated NFL franchises -- Cowboys, Packers and Seahawks -- will be "watching the playoffs from home." Even if advertisers should "expect to reach fewer eyeballs during this playoff cycle, the overall ratings will still eclipse pretty much every other delivery system on the tube, short of the Super Bowl" (ADAGE.com, 1/4).

TAKE A CLOSER LOOK
: In Louisville, Jake Lourim notes Kentucky state Rep. Kelly Flood has filed a bill in the House that would require the BOT at all state universities to "investigate their schools' athletic apparel contracts, such as the deals Louisville and Kentucky have with Adidas and Nike, respectively." Flood's bill calls for the governing bodies to "protect the good reputation of the university and maintain the financial integrity of the contract or agreement" (Louisville COURIER-JOURNAL, 1/5).

SAVE BIG MONEY
: Joe Gibbs Racing announced that Menards home improvement stores and some of its partner vendors will "sponsor Brandon Jones' No. 19 Toyota in 10 Xfinity races." NBCSPORTS.com's Daniel McFadin noted Jones, in his first year with JGR, will have "one partner-specific brand on his hood in each of Menards’ races" (NBCSPORTS.com, 1/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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