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Marketing and Sponsorship

Chips & Putts: Nike Golf Signs Patrick Reed, Alex Noren To Head-To-Tie Apparel Deals

PGATour.com's Jonathan Wall notes Nike Golf today announced Patrick Reed, Chris Wood, Cameron Champ and Jimmy Stanger "will be joining the staff in '18." Alex Noren also "signed a head-to-toe deal," while Si Woo Kim and Lee Westwood "will be footwear only." From a gear standpoint, it is "curious to see" where Reed lands. He has played Callaway clubs in the past but is "no longer listed under the Tour staff tab on Callaway's website" (TWITTER.com, 1/3).

Schauffele was said to fit Callaway's desired profile for an endorser
THE X FILES: GOLF.com's Michael Chwasky noted Callaway Golf has signed reigning PGA Tour Rookie of the Year Xander Schauffele, one day after signing Masters champion Sergio Garcia. Schauffele won twice last year, including the Tour Championship, and "joins a Tour staff at Callaway that includes Phil Mickelson, Henrik Stenson, Daniel Berger, Branden Grace, Thomas Pieters and others" (GOLF.com, 1/3). GOLFWEEK's Forecaddie noted Schauffele fits a "key criteria" for Callaway, as he is a "nice, easy-going guy." After a year that saw endorser Grayson Murray's "Twitter debacles" and Reed "criticizing his Callaway equipment, the company appeared eager to round out their staff with future stars, minus the dramatics." There are not "any signs of Murray or Reed returning to Callaway’s 2018 staff" (GOLFWEEK.com, 1/3).

SAY ALOHA: GOLFWEEK's Brentley Romine noted Rickie Fowler is promoting Puma's new Aloha Collection as he competes in this week's PGA Tour Sentry Tournament of Champions at Kapalua. The collection, which "will be available" starting today, consists of apparel, accessories and footwear "inspired by the relaxed vibe and tranquil beauty of the Hawaiian Islands." The collection also "pays homage to Fowler's Japanese heritage, taking traditional Japanese designs and combining them with a fresh take on classic Hawaiian style" (GOLFWEEK.com, 1/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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