SBD/January 3, 2018/Marketing and Sponsorship

Danica Patrick Believes Racing's Sponsorship Model Of Logos On Cars Is "Old-Fashioned"

Danica Patrick believes the current sponsorship model used in all forms of racing is “somewhat old-fashioned in its advertising platforms." During an appearance on CNBC, Patrick said, "Stickers on the car is great and all, but ... if you don’t advertise on top of that, it ...

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