SBD/December 29, 2017/Marketing and Sponsorship

That's A Wrap: MillerCoors Not Renewing Coors Light's Deal As Official Beer Of NASCAR

NASCAR officially is in the hunt for a new beer sponsor, as MillerCoors will not renew Coors Light’s deal as the official beer of the sanctioning body. Coors Light has held the position since ’08 when it replaced Budweiser in a five-year deal originally valued around $4M annual...

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