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Volume 26 No. 223
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Fitbit Signs Three-Year Deal For Title Sponsorship Of Miami Marathon, Half Marathon

The Miami Marathon and Half Marathon will have a "new title sponsor" when it is held on Jan. 28, as Fitbit has signed a three-year deal for the races, according to Susan Miller Degnan of the MIAMI HERALD. Financial terms of the deal were not disclosed. Life Time Fitness "acquired ownership of the Miami Marathon just before" the '14 event, and the '18 edition marks the "first time Life Time has had a title sponsor" for it. Marathon participants will "have access to a new app that allows them to sync their Fitbit devices to access splits, pace and similar analytics during the race." The company also will "provide training plans and marathon tips on the race website" (MIAMI HERALD, 12/28).