Kyrie Irving Directs His Own Nike Shoe Ad, Includes Boston Cameos, Flat-Earth Joke
BACKSTREET'S BACK: ADWEEK's David Giantasio noted Rockets Gs Chris Paul, Trevor Ariza and James Harden are featured in a new State Farm ad that finds Paul "exploring his new city," Houston. In the spot, Paul is found "yukking it up" with a State Farm agent played by actor Oscar Nunez, and "naturally, they wind up driving around and singing along to the Backstreet Boys." The ad, which broke yesterday, opens with Nunez' character "taking Paul on a 'Grand Tour' that includes bowling, barbecue and 'I Want It That Way' blasting on the car radio." Translation, N.Y., developed the campaign, and Chief Creative Officer John Norman said an unnamed "NBA legend" and former Rockets player will join current players in future ads (ADWEEK.com, 12/22).