SBD/December 26, 2017/Marketing and Sponsorship

Kyrie Irving Directs His Own Nike Shoe Ad, Includes Boston Cameos, Flat-Earth Joke

In an ad promoting the new Kyrie 4 basketball shoes, Celtics G Kyrie Irving "incorporates catchy music, eye-grabbing graphics and cameo appearances" from Celtics F Jayson Tatum and Patriots TE Rob Gronkowski, according to Adam London of NESN.com. Since Irving "directed the commercial,...

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