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Volume 25 No. 66
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Speedskater J.R. Celski Adds To Endorsement Portfolio With Core Power Deal

Three-time Olympic medalist short track speedskater J.R. Celski has signed an endorsement deal with Core Power high protein milkshakes for the Pyeongchang Games. Celski will anchor the brand’s “Unleash Your Awesome” marketing campaign. Core Power owner Fairlife LLC has official Olympic rights via part-owner Coca-Cola’s global Olympics sponsorship. Celski already has been announced as part of the Olympic marketing plans for IOC TOP sponsor Toyota and USOC sponsor United. He officially qualified for the U.S. Olympic team on Saturday.