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Volume 24 No. 156
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Twitter Using Lonzo Ball, Candace Parker In Latest Creative Aimed At New Users

Twitter today is unveiling new creative featuring Lakers G Lonzo Ball and WNBA Sparks C Candace Parker. The aim of the new spots, which also feature British comedian Romesh Ranganathan, is to teach new users how best to use the platform. One spot, dubbed “Onboarding,” shows users the simplicity of signing up. A new user in the ad then follows Ball on Twitter, who then appears in a Big Baller Brand sweatshirt and thanks the user for the follow. Ball then breaks open an amethyst in the user’s apartment, to which Ball says, “Nice colors.” The second spot, titled “Explore,” follows a user attempting to use the explore tab on Twitter. The first thing the user comes across is Parker, who appears and starts running with the user. The two new spots, created in-house by Twitter Studio, will be running in the U.S., U.K. and Canada, with future installments expected. Twitter also will be updating its about.twitter.com page and adding a Let’s Go Twitter page to reflect the new effort.