SBD/December 12, 2017/Marketing and Sponsorship

Sam Adams Replacing Longtime Partner Budweiser As Official Beer Of Red Sox

Sam Adams is "set to replace longtime sponsor Budweiser as the official beer of the Red Sox, after its brewer, Boston Beer Co., signed an eight-year deal with the team that will last through the 2025 season," according to Dan Adams of the BOSTON GLOBE. Sam Adams "appears to be the first c...

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