SBD/December 7, 2017/Marketing and Sponsorship

Animal Instincts: USF Strikes Eight-Year Adidas Deal, While Florida Makes Jordan Brand Official

USF has "reached an eight-year partnership with Adidas that begins next summer" when its current deal with Under Armour expires, according to Joey Knight of the TAMPA BAY TIMES. Effective July 1, Adidas "will supply" USF with $2.8M in product (from uniforms to footwear to accessories) and ...

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