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Events and Attractions

StubHub Annual Report Finds Uptick For MLB Games, Fan Social Media Usage

StubHub has issued a report on its '17 ticket market activity, indicating a sharp uptick in fan interest around top MLB games. The company’s third annual “Year In Live Experiences” study not surprisingly found that Super Bowl LI in February was the resale marketplace’s top-selling sports event for the entire year. But all seven World Series games this year also made the top 10, up from four in '16 as StubHub set new company revenue records from the event and Game 7 in L.A. on Nov. 1 individually became StubHub’s highest selling MLB game ever. Rounding out the top 10 of best-selling sports events for '17 were the CFP Championship Game at No. 9 and the Floyd Mayweather Jr.-Conor McGregor bout at No. 10. The report comes as MLB and the eBay-owned StubHub are finalizing a third contract term to keep the company as one of the league’s largest business partners. Overall, the Cubs were the most in-demand MLB team and the Warriors the top NBA team on StubHub each for the second straight year, while the Rangers and Cowboys took NHL and NFL honors, respectively, for the third straight year. The StubHub report also found a continued increase in social media and emerging tech usage by its users, with 62% of event patrons using Facebook to discover live events and 60% of users indicating a willingness to use a smart home device to purchase tickets.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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