Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Fox Sports Joins With Advocacy Group To Support Better Depictions Of Women On TV

Fox Sports is joining with the Association of National Advertisers to "support better portrayals of women on TV," according to Brian Steinberg of VARIETY. Under an agreement struck with the ANA, Fox intends to “increase the accurate portrayal of women and girls in media” by 20% by '20. To do so, Fox will "celebrate female accomplishments and encourage conversations between adults and parents -- especially dads and daughters -- about pursuing career opportunities in the fields of science, technology, engineering, and medicine (STEM)." The efforts are "part of an initiative known as '#SeeHer.'” Fox and the ANA will "launch a 'Celebrate Her' promotional campaign featuring familiar sports moments reimagined to celebrate women in STEM." The ads will be "featured in Fox Sports’ most high-profile programming, including NFL kickoffs and pre-games, college football bowl games, and college basketball tip-offs." Several of the ads will "include appearances by Fox Sports analysts and reports." The spots will "show a high school student choosing her science school of choice; draft day festivities for college seniors who are selected to pursue science careers; female scientists being awarded the 'green lab' coat; and a ticker-tape parade to congratulate the winner of a middle school science fair" (VARIETY.com, 12/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/06/Marketing-and-Sponsorship/Fox-Ads.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/06/Marketing-and-Sponsorship/Fox-Ads.aspx

CLOSE