SBD/December 5, 2017/Marketing and Sponsorship

Coke Poised To Bring Fresh Spot To Super Bowl LII; Kia Returning For Ninth Straight Year

Coke will return to the Super Bowl this year "with a new spot" after re-running an "old ad in last season's Super Bowl," according to E.J. Schultz of AD AGE. A spokesperson "declined to provide creative details or to identify the agency handling it." Wieden + Kennedy has "typically ov...

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