Menu
Media

Could Future Success Of "Blazers Pass" Lead To More OTT Offerings By RSNs?

Whether a direct-to-consumer product by NBC is "rolled out" in Philadelphia or the seven other NBC Sports RSNs will "depend on the results" of the recently announced "Blazers Pass" in Portland, according to Rob Tornoe of the PHILADELPHIA INQUIRER. "Blazers Pass" on NBC Sports Northwest allows Trail Blazers fans within the team’s blackout area to "stream a bundle of 15 games on NBC Sports Gold, the network’s paid subscription streaming platform, for $34.99" across various platforms. NBC Sports President of Regional Networks, Group Platform & Content Strategy David Preschlack "didn’t reveal any specific numbers, but said 'Blazers Pass' sign-ups were going 'pretty well.'" He also said that teams in Philadelphia and elsewhere "have expressed interest in the outcome." Preschlack said, "Fifteen games in Philadelphia is not something we can do from a rights perspective right now." But he added that if the “Blazers Pass” exceeds expectations, it "opens up the opportunity to go back to teams like the Sixers and potentially renegotiate TV deals to offer games to fans who don’t have cable subscriptions." Monday's 113-91 loss to the Cavaliers was the Sixers' "most-streamed game ever" for the RSN, logging in "more than 1 million minutes streamed." Through 19 games, the Sixers are averaging a 2.83 rating on NBC Sports Philadelphia, up 62% from this point last year and up 86% among viewers 25-54. It is the "best start the Sixers have had on the network in 10 years." The net’s streaming numbers "are also up dramatically." NBC Sports Philadelphia said that Sixers games "are up" 381% in terms of minutes per game and 401% in "unique viewers compared to the same time last year" (PHILLY.com, 11/30).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/01/Media/NBC-Sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/01/Media/NBC-Sports.aspx

CLOSE