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Reader Survey

2017 SBJ/SBD Reader Survey: Amazon, Mike Emrick Among The Favorites

We asked for your opinions for the 13th annual SBJ/SBD Reader Survey, and once again you delivered, weighing in on the people, stories and issues that define the sports industry. The online survey was fielded from Oct. 16 to Nov. 3. Turnkey Intelligence again provided the technical work and tabulated the results. Some of the highlights that follow show only the top vote-getters, and results have been rounded. Notes show where readers had the opportunity to make multiple selections on certain questions. Today, we present data on media, marketing and sponsorships.

Properties/sports you would most want your company aligned with as a sponsor:

NBA 53%
MLB 31%
NFL 26%
MLS 25%
PGA Tour 22%
NCAA 20%
NHL 17%
EPL 12%
USOC 11%
NASCAR 11%

Responses 701
Note: Respondents could select three. Only top responses shown.

Corporate sponsors you would most want aligned with your sports property/organization:

Amazon 39%
Apple 32%
Nike 28%
Coca-Cola 21%
Google 20%
American Express 13%
Anheuser-Busch InBev 12%
Under Armour 12%
Adidas 10%
Gatorade 10%

Responses 691
Respondents could select three. Only top responses shown.


Readers said they would be quick to sign
a sponsorship with Amazon.

NBA jersey patch sponsorships are an _________ buy for brands:

Effective 55%
Ineffective 21%
Undecided/No opinion 25%

Responses 699


Goodyear sponsors the Cavaliers jersey patch.
NBAE/Getty Images

Grade Monster Energy's performance in its first season as title sponsor of NASCAR's top racing series:

A 10%
B 26%
C 42%
D 15%
F 8%

Responses: 638

How likely is Monster Energy to renew its NASCAR title sponsorship for 2019 and 2020?

Highly unlikely 9%
Somewhat unlikely 31%
Somewhat likely 45%
Highly likely 14%

Responses: 644

The merger between IMG College and Learfield will bring _________ in the rate of sponsorship packages.

A decrease 8%
No major change 50%
An increase 42%

Responses: 672

Favorite play-by-play announcer:

Mike "Doc" Emrick 14%
Jim Nantz 8%
Bob Costas 7%
Al Michaels 7%
Joe Buck 7%

Responses: 686
Note: Only top responses shown.

A fan experiences VR at Fenway Park.
Getty Images

Your level of confidence in the use of virtual reality in sports compared to a year ago:

Lower 22%
About the same 57%
Higher 21%

Responses: 703

Among the major sports properties whose media rights deals expire within the next six years, which one is most likely to sign a technology company like Twitter, Netflix, Amazon or Apple for exclusive media rights for live event broadcasts?

PGA Tour 44%
NFL 22%
NHL 15%
MLS 14%
MLB 6%

Responses: 691

Does your household have a traditional pay-TV (cable/satellite) subscription?

Yes 86%
No 14%

Responses: 705

Does your household have a non-traditional TV (Netflix, Hulu, Amazon Prime, etc.) subscription?

Yes 90%
No 10%

Responses: 708

ESPN: Buy, sell or hold?

Buy 15%
Sell 46%
Hold 39%

Responses: 696

MOST EFFECTIVE social media platform for engaging sports fans:

Twitter 52%
Facebook 25%
Instagram 19%
Snapchat 3%
Other 2%

Responses: 696

LEAST EFFECTIVE social media platform for engaging sports fans:

Snapchat 52%
Facebook 23%
Instagram 13%
Twitter 7%
Other 4%

Responses: 684

How often do you monitor or post to the following social media sites:

  Never Monthly Weekly Daily
Facebook 21% 14% 22% 43%
Instagram 28% 14% 22% 37%
Snapchat 56% 10% 13% 20%
Twitter 17% 11% 19% 53%

Responses: Facebook: 699, Instagram: 698, Snapchat and Twitter: 701

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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