An owner of Vision Esports said that the Yankees, who last month made an investment in the firm, "bring great credibility to the esports world in general and Vision Esports in particular, thanks to the team’s global brand recognition," according to John Gaudiosi of ALISTDAILY.com. Vision Venture Partners General Partner Stratton Sclavos added, "Their endorsement signals to the world that esports is going mainstream. We’ve already seen tremendous new interest in Vision Esports and our three portfolio companies since the Yankees’ announcement." Sclavos said that the Yankees’ marketing and sponsorship teams have "longstanding business relationships with in-demand non-endemic brands, so the introductions and bundling opportunities alone are invaluable." The Yankees will bring their "marketing, sales and partnership experience to help all three companies accelerate their growth and expand their business relationships." The sports franchise and Vision Esports leadership will "manage the three esports properties in a manner that’s similar to traditional professional sports properties." Sclavos said that this philosophy "includes seeking to maximize revenue opportunities for advertising, sponsorships, media and broadcast rights, merchandise and ticket sales, naming rights and original content programming for both broadcast and streaming distribution formats." Sclavos: "The Yankees have a number of business assets that we hope to access through our new relationship. Beyond the obvious brand affiliation, we hope to find ways to work with their sales organization to create new advertising and sponsorship packages that couple their traditional offerings with our esports offerings. We will look for opportunities to utilize their physical venues for live event productions" (ALISTDAILY.com, 11/22).
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