SBD/November 22, 2017/Marketing and Sponsorship

Miami Football Team's Unbeaten Record, "Turnover Chain" Fueling Merchandise Sales

The Univ. of Miami football team's 10-0 record is "helping fuel sales of their gear, especially that of the 'Turnover Chain,'" according to Darren Rovell of ESPN.com. A Fanatics spokesperson said that sales of Miami merchandise are up 580% this year "over a year ago, and sales over th...

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