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Marketing and Sponsorship

Marketplace Roundup

The Univ. of North Dakota yesterday signed its "first-ever department-wide apparel deal" with Adidas, which will run for "seven years from next season" through '24-25. In North Dakota, Tom Miller notes UND previously "allowed individual programs to make deals on their own to purchase gear." The contract calls for UND to receive $1.345M from Adidas in "free product over the seven-year span." The UND men's hockey program has a "one-year exception in that the team's deal with Reebok/CCM has one year remaining" (GRAND FORKS HERALD, 11/21).

PROBLEM SOLVING: Adidas CEO Kasper Rorsted said that the company -- a long-standing sponsor of FIFA -- "'would have a problem' with the global soccer body if it was found to have broken the law by a U.S. investigation into bribery." Rorsted: "We expect from our partners that they abide by the laws. If a partner is convicted we have a problem with that. We then have to solve that." Adidas' current contract with FIFA runs until '30 (REUTERS, 11/19).

MAKING A CASE: The INDIANAPOLIS BUSINESS JOURNAL reported a group representing the unsecured creditors of HHGregg has "filed suit against Andretti Autosport in an attempt to claw back" nearly $1.5M in sponsorship money the "now-defunct retailer paid the racing team in the months leading up to its bankruptcy." Andretti Autosport "entered into a pair of sponsorship agreements with HHGregg" in early '16. The second agreement "called for HHGregg to sponsor driver Marco Andretti’s car" in the '17 and '18 IndyCar Series at a cost of $2.75M annually (IBJ.com, 11/20).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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