SBD/November 21, 2017/Marketing and Sponsorship

Fanatics Carves Out Niche With Sports Apparel In Competitive Online-Retail Industry

Apparel companies have "traditionally been poorly positioned to meet the accompanying fan demand as it surges," but Fanatics is "changing that and, in the process, carving out a lucrative niche in a fiercely competitive online-retail industry," according to Zach Schonbrun of the N.Y. TIMES...

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