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Volume 24 No. 219
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Audience Analysis: Champions Classic Hoops Strong For ESPN; MLS Up On Fox, Univision

The State Farm Champions Classic, which annually features Duke, Kansas, Michigan State and Kentucky, averaged 2.82 million viewers for the two games on Tuesday night, marking the second-best average for the event in its seven years. Only the '13 doubleheader was higher with 3.52 million viewers. Last year's doubleheader averaged 2.23 million viewers. The early game on Tuesday night, Duke-Michigan State, led the way with 2.97 million viewers, while Kanas-Kentucky in the late window drew 2.66 million viewers. Meanwhile, the latest CFP Rankings Show, which aired in between the two games, averaged 3.79 million viewers, up big from 2.65 million viewers last year and 1.62 million viewers in '15. 

GET YOUR KICKS: Year 3 of the MLS media-rights deal with ESPN, Fox Sports and Univision was generally positive. Fox Sports and Univision again saw year-over-year gains for the regular season. ESPN was down only 1%, and that slip can be attributed to more games on ESPN2 this season. The slate of games across ESPN and ESPN2 averaged 272,000 viewers this season, down 1%. However, ESPN had five fewer games in ’17, while ESPN2 had two more broadcasts. On their own, ESPN and ESPN2 actually both saw gains from ’16. Regardless, the combined average was still well above the ’15 season. Meanwhile, Fox and FS1 combined to averaged 236,000 viewers, up 5% from last season and up 2% from ’15. Univision averaged 265,000 viewers for its regular-season games, up from 245,000 viewers in ’16.

The chart below lists final audience figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL national window:
Cowboys-Falcons (89%)
11/12
Fox
4:25-7:45pm
12.8
21,963
"SNF": Patriots-Broncos
11/12
NBC
8:32-11:23pm
10.2
17,510
"TNF": Seahawks-Cardinals
11/9
NBC/
NFL Net
8:29-11:30pm
7.9
13,104
NFL: (regional)
11/12
Fox
1:03-4:15pm
7.4
12,350
NFL: (singleheader)
11/12
CBS
1:03-4:05pm
7.2
11,827
"MNF": Lions-Packers
11/6
ESPN
8:15-11:19pm
6.8
11,153
"The OT"
11/12
Fox
7:27-8:00pm
6.0
10,178
"Football Night in America"
11/12
NBC
7:30-8:21pm
4.7
8,061
College football:
Georgia-Auburn
11/11
CBS
3:45-7:15pm
4.4
7,407
College football:
Alabama-Mississippi State
11/11
ESPN
7:01-10:31pm
3.9
7,031
College football:
Notre Dame-Miami
11/11
ABC
8:07-11:40pm
3.9
6,727
"Fox NFL Sunday"
11/12
Fox
12:00-1:00pm
2.9
4,691
College football:
Iowa-Wisconsin
11/11
ABC
4:12-7:00pm
2.4
3,780
College football:
Michigan State-Ohio State
11/11
Fox
12:06-4:05pm
2.4
3,728
Monster Energy NASCAR Cup
Series: Can-Am 500 (Phoenix)
11/12
NBC
2:46-6:00pm
2.2
3,640
College football: (regional)*
11/11
ABC
12:01-4:05pm
2.0
2,995
College football:
TCU-Oklahoma
11/11
Fox
8:11-11:41pm
1.8
2,960
"The NFL Today"
11/12
CBS
12:00-1:00pm
1.9
2,762
NBA: Lakers-Celtics
11/8
ESPN
8:01-10:31pm
1.7
2,698
College football:
Florida-South Carolina
11/11
CBS
12:00-3:45pm
1.5
2,391
NBA: T'Wolves-Warriors
11/8
ESPN
10:31pm-12:51pm
n/a
2,166
"College GameDay"
11/11
ESPN
9:00am-12:01pm
n/a
2,108
College football: Arkansas-LSU
11/11
ESPN
12:01-3:08pm
1.2
2,032
NBA: Cavaliers-Rockets
11/9
TNT
8:14-10:44pm
n/a
1,958
College football:
Florida State-Clemson
11/11
ESPN
3:28-6:56pm
1.1
1,872
"Monday Night Countdown"
11/6
ESPN
6:00-8:15pm
n/a
1,844
"30 for 30":
"Nature Boy" (premiere)
11/7
ESPN
10:00-11:30pm
n/a
1,831
College football: USC-Colorado
11/11
Fox
4:05-7:45
1.1
1,641
"Courage in Sports"
11/12
CBS
5:00-6:00pm
1.1
1,624
NASCAR Xfinity Series:
Ticket Galaxy 200 (Phoenix)
11/11
NBC
3:58-6:00pm
1.0
1,534
"Fox NFL Kickoff"
11/12
Fox
11:00am-12:00pm
0.8
1,255
ISU Grand Prix of
Figure Skating (taped)
11/11
NBC
1:30-3:30pm
0.5
669
"World of X Games: Freesurfer"
11/12
ABC
4:30-5:00pm
0.3
364
"World of X Games:
MasterCraft Throwdown"
11/12
ABC
4:00-4:30pm
0.3
307

CHART NOTE: * = Featured Oklahoma State-Iowa State and N.C. State-Boston College.