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Marketing and Sponsorship

Names & Faces: NFL Panthers' Stewart, McCaffrey To Star In Ad For Visa, Starbucks

Visa will be releasing a new ad with Starbucks this weekend featuring Panthers RBs Jonathan Stewart and Christian McCaffrey. This marks the first national spot for McCaffrey, who is in his rookie season. The creative involves a series of payment options, all of which are available at Starbucks. Visa is an official partner of the NFL and the Panthers (Liz Mullen, Staff Writer).

LET'S TOAST: In Chicago, Madeline Kenney reported Blackhawks C Jonathan Toews posted online a "hilarious commercial -- that gives off a 'Masterpiece Theatre' vibe -- of him sitting in a large leather, wingback chair while promoting a toaster that seriously brands his face into a piece of bread." Toasters that "brand bread with Wayne Gretzky and Connor McDavid's faces are also available" (SUNTIMES.com, 11/16). Also in Chicago, Chris Hine noted the "Toews-ters" are "being sold by Canadian Tire," which sponsors Toews, and "will benefit the company's Jumpstart Charities, which helps makes sports accessible for kids who may not have the resources to participate" (CHICAGOTRIBUNE.com, 11/16).

PROFESSOR STEPH: ESPN.com's Chris Haynes noted Warriors G Stephen Curry is partnering with education brand MasterClass to "embark on his first online courses in which he'll teach, in a video component, the fundamentals of what makes him one of the most skilled, creative players in the NBA." Curry is the "company's first basketball player" spokesperson. The enrollment fee is $90 for an individual class and $180 for a "year of unlimited access to all classes taught by their professionals." Curry will "occasionally pop in for Q&A sessions" (ESPN.com, 11/16).

EAT, SLEEP, REPEAT: Patriots QB Tom Brady is promoting Under Armour's new "'athlete recovery' bed sheets and pillowcases," a follow-up to the company's "performance pajamas." The "bedding and sleepwear employ technology based on research into the effects of far infrared radiation." The bedding set costs $250-350 (BALTIMORESUN.com, 11/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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