SBD/November 17, 2017/Marketing and Sponsorship

Jersey Patch Deal Part Of Harley-Davidson's "Rebirth" As Bucks Sponsor

Harley-Davidson's jersey patch deal with the Bucks has been what team President Peter Feigin called a "fun rebirth" for the motorcycle company's association with the franchise. Feigin noted on a Forbes.com podcast that Milawukee-based Harley-Davidson "had always been a sponsor," but the co...

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