SBD/November 16, 2017/Marketing and Sponsorship

Toyota Adds Wagner, Jacobellis, Ligety To Pyeongchang Marketing Campaign

Toyota has selected 14 new athletes to lead its global Olympics campaign in the U.S., joining five previously chosen ambassadors to help the automaker begin to expand its reputation beyond cars. The athletes will play a role in “Start Your Impossible,” a campaign running in 40...

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