SBD/November 16, 2017/Marketing and Sponsorship

Texas Bowl Hopes New Title Sponsor Deal With Locally-Based Academy Sports Brings Stability

Houston-based Academy Sports + Outdoors has signed a three-year deal to title sponsor the Texas Bowl, and the Texans "hope the annual December college game at NRG Stadium can achieve the stability and success forged by similar partnerships in Tampa and Atlanta," according to David Barron ...

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