LeBron James Continues To Grow TV Ventures Through SpringHill Entertainment
SpringHill Entertainment has taken "several major steps in helping to secure" LeBron James' legacy off the court with a "number of content projects that cut across both the traditional television business and emerging digital platforms," according to R. Thomas Umstead of MULTICHANNEL NEWS. Now SpringHill is "poised to take several more shots" at original scripted series. The company is "working with HBO on a half-hour comedy" about a L.A. sneaker store and with ABC on a "comedy dubbed 'White Dave.'" SpringHill is also working with CBS on a "comedy revolving around a sports agency." Meanwhile, James has "played on the unscripted court with his CNBC series 'Cleveland Hustles'" and partnered with NBC for "The Wall," which recently "earned a second season." But SpringHill’s "highest-profile project to date" is Starz' "Survivor’s Remorse," which ended its fourth and final season last month. Starz President of Programming Carmi Zlotnik said that he was "initially impressed with the attention to detail James paid to the series" and "recalled that James was very hands-on with regard to the pilot." Zlotnik said, "The producers went to LeBron’s house and LeBron recruited friends and family to pick parts to read together from the pilot script." NBC Entertainment President of Alternative & Reality Group Paul Telegdy added that James' "star power helped build momentum for NBC’s game show 'The Wall.'" Telegdy noted that James was "heavily involved with 'The Wall,' making sure the presentation on the screen worked to the benefit of both NBC and the James brand." Telegdy: "The great thing about the partnership is that if at any point he had seen something that he had hated or that was against his brand, we would have found out about it immediately -- he’s not a shy, silent partner" (MULTICHANNEL NEWS, 11/13 issue).