SBD/November 14, 2017/Marketing and Sponsorship

Mattel Unveils "Barbie Shero" Doll Honoring U.S. Fencer Ibtihaj Muhammad

Mattel at this week's Glamour Women of the Year LIVE Summit “unveiled a new ‘Barbie Shero’ inspired” by U.S. fencer Ibtihaj Muhammad’s achievements, according to Tammy Grubb of the Durham HERALD-SUN. Mattel VP and Head of Barbie Global & U.S. Marketin...

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