SBD/November 13, 2017/Marketing and Sponsorship

Fresh Powder: Comcast Signs On As Top-Tier Sponsor With U.S. Ski & Snowboarding

USOC sponsor Comcast has signed a multiyear deal with U.S. Ski & Snowboarding (USS) to extend its Olympic strategy across the full winter sports season. The tie-up makes Comcast the official cable TV and communications provider of the NGB, and also comes with entitlement rights for Com...

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