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Volume 24 No. 198
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Data Shows GEICO's New Sloth Spot Leads Weekly Media Impressions On Sports TV

GEICO's "Game Night With a Sloth" spot generated 141.7 million media impressions from Oct. 30-Nov. 5 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 240 ads that debuted during sports programming that week. Southwest's "Behind Every Seat is a Story: Grandma" ad, which debuted on the final day of this study and ran only during NFL games on NBC, CBS and Fox, saw just 6.6% of viewers interrupt the ad for any reason, the best rate of any of the week's debuts..

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (OCT. 30- NOV. 5)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV SPEND**
SPORTS PROGRAMMING
GEICO
("Game Night With a Sloth")
141,719,779
208
$6,793,448
World Series,
NFL, college football
NFL Shop
("Christmas Dinner")
95,002,781
29
$3,183,711
NFL
Walmart
("Rollbacks That Steal the Show")
91,804,812
61
$5,768,590
NFL, college football
Dairy Queen's Western BBQ
Bacon Cheeseburger ("Go West")
90,036,492
136
$3,346,407
NFL, college football,
"SportsCenter"
Southwest Airlines
("Behind Every Seat
Is a Story: Grandma")
79,057,062
140
$3,626,378
NFL

NOTES: * = During sports programming. ** = Includes some non-sports programming.