Barstool Sports Acquires Rough N Rowdy Brawl, Will Broadcast Live PPV Boxing Events
Barstool Sports is "ready for backyard brawling" as the company has acquired the Rough N Rowdy Brawl, a "local amateur boxing competition in West Virginia, with plans to launch a new live event and pay-per-view business that will span more than a dozen competitions every year," according to Sahil Patel of DIGIDAY. Barstool execs "declined to disclose the financial terms for the deal, under which Barstool is forming a new business division called Barstool Brawl." Led by Rough N Rowdy Brawl Founder Chris Smith, who is joining Barstool Sports as Barstool Brawl President, Barstool Sports "plans to produce more than 12 live boxing tournaments per year." In addition to "selling tickets to these events, which will still be produced under the Rough N Rowdy title, Barstool will also produce a live pay-per-view broadcast of each one, which will stream on the publisher’s website." Barstool Founder & President Dave Portnoy said that they have "total ownership over the content and experience." Barstool Sports itself will "oversee the pay-per-view video production of each event." It plans to "send about three or four producers to each event to set up the live pay-per-view broadcast and produce behind-the-scenes material leading up to the event." In addition to those who "shell out money for the PPV broadcast, the events themselves will be ticketed." Barstool "will also sell merchandise" (DIGIDAY.com, 11/9).