SBD/November 10, 2017/Marketing and Sponsorship

Verizon's Digital Media Entity Oath Drops Sponsorship Of U.S.-Based Pro Cycling Team

Oath, which is Verizon's new combined entity for AOL and Yahoo, in August became a sponsor of the Cannondale-Drapac professional cycling team run by Boulder-based Slipstream Sports, but that deal has "ended before the tie-up really got rolling," according to Greg Avery of the DENVER...

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