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Volume 24 No. 113
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Esports' Millennial Appeal Proving To Entice Once Weary Sponsors Across Sports Industry

The growth of esports, especially among the elusive millennial set, has made it attractive to more sponsors who may not traditionally operate in that world. At the first Lagardere Sports esports Rising conference, Jack in the Box Dir of Marketing Communications Adrienne Ingoldt d...
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