SBD/November 10, 2017/Esports Rising

Esports' Millennial Appeal Proving To Entice Once Weary Sponsors Across Sports Industry

The growth of esports, especially among the elusive millennial set, has made it attractive to more sponsors who may not traditionally operate in that world. At the first Lagardere Sports esports Rising conference, Jack in the Box Dir of Marketing Communications Adrienne Ingoldt discussed...

This is a SportsBusiness Daily article. Perhaps you are not logged in to your SBD account or you are not an SBD subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBD Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug