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Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Nick Schwartz wrote Nike has had a "nightmare start to an eight-year deal" as the NBA's official jersey outfitter. A fourth player on Friday "had his jersey tear during competition." 76ers F Ben Simmons' jersey was ripped in "half under the basket following a tug" by Pacers G Lance Stephenson (USATODAY.com, 11/4).

FINISHING STRONG: On Long Island, Jordan Lauterbach notes local native Allie Kieffer placed fifth in the TCS N.Y. Marathon yesterday, but she is "currently unsponsored." However, Kieffer said that Nike "allowed her to participate in one of their training programs, Project Moonshot." Her involvement "acted as a semi-sponsorship by the shoe company." Kieffer said, "This breakout for me is like a thank you to Nike and everyone who helped me along the way." She added, "Hopefully, it leads to something else and it’s a deal so I can continue living this magical story because the past three months, having Nike semi-sponsorship has been a dream come true" (NEWSDAY, 11/6).

ROADSIDE REBOOT: AAA signed a multiyear renewal to title sponsor Texas Motor Speedway's fall Monster Energy NASCAR Cup Series race (TMS). Meanwhile, Pennzoil announced its Jiffy Lube brand will be presenting sponsor of the spring Cup Series race at Las Vegas Motor Speedway in '18 (Pennzoil).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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